How to become known as a musician or singer? How to create the buzz? What are the most effective methods to break into the music world? Here are eight tips to put into practice.
Competition is active in the music industry, even more so than in other sectors of the economy.
Drilling, as a musician or singer, requires a real strategy to make his place. It is a long-term job that can pay off if it is done rigorously.
Here is everything you need to know to become known as a musician or singer.
Competition in the music sector has grown steadily over the years and has increased with the development of the web.
It is, however, possible to make his place as a musician or singer by realizing a real “marketing campaign.”
Here are our eight tips.
1) Create a real brand.
The branding is to create a whole universe around your artistic profile.
Several elements must be considered in order to create a complete and coherent musical identity :
- A hard-hitting name that’s easy to remember
- An attractive personal image (dress, attitude),
- Work on the message to be conveyed in an interview (vision, background, and form of the word, “storytelling”),
- Work on the scenic presence,
- Adapted communication media (website, album covers, photos, logo, flyers, clips, products derived from them),
- And of course a quality musical signature.
Define your image is one thing; it is necessary that it corresponds to you: you must show your authenticity. It must also be built around a credible artistic approach: the quality of your musical training will be decisive.
2) Work on your musical skills.
Becoming a professional singer or musician means being able to offer quality services, which will seduce your audience.
Your musical skills are continually working and strengthening. Bet on a curriculum or a training course adapted to lift your limits (voice placement, reading score, etc.).
3) Identify your “fanbase.”
Your music is for people who are sensitive to it: they will be your fanbase.
To make yourself known as a singer or musician, it is essential to identify your fanbase or “target heart.” This is the starting point of your marketing approach.
4) Develop a real communication strategy.
Optimize your presence on social networks and in the media. Identify the most suitable communication platforms: Youtube, Facebook, Instagram …
Also, think about creating a newsletter to keep in touch with your community and spread your news.
Post regular quality content: texts, photos and videos.
Develop a communication plan: carefully select your media, write your press releases, and send your press kit.
5) Appointment “artistically visible.”
To make yourself visible as a singer or musician, you will inevitably perform on stage.
Think of the contest or the springboard of young artists, play in bars, join music streaming platforms, sing at weddings, organize concerts, or get started. Many events where we can discover you!
If you live in Paris, think about the annual SNCF competition that grants a place in the Paris metro, as well as the possibility of appearing in their artist’s book.
6) Know how to surround yourself well.
Use partners who are available, reliable, and who believe in you.
Building a network requires a lot of work; it will take:
- To be present at the essential places of your musical sphere,
- To provide sufficient fluency to make influential people want to discover you as a singer or musician,
- To be professional and have a specific economic and relational sense.
7) Learn to work in a team.
To let you know as an artist or singer, you will establish a relationship of trust with organizers, booking agencies, other artists, and influencers of prescribers and professionals of image and sound.
All of these people will be part of your musical universe. Weave your canvas to increase your chances of future musical collaborations.
8) Know how to seize opportunities.
To make oneself known as singer or musician is sometimes to use unexpected levers.
List your skills, put forward many of your know-how, do not hesitate to offer additional services.
Know how to listen to opportunities and accept proposals a priori far from what you had in mind: for example, why not use your talent as a composer to make advertising jingles or film music?